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Wikibrands : reinventing your company in a customer-driven marketplace /

Moffitt, Sean.

Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt and Mike Dover - India Tata McGraw-Hill 2011 - 318 p.

ISBN: 9780071331807

Subjects--Topical Terms:
Wikis (Computer science)
Internet marketing. ﾠ
Product management. ﾠ
Branding (Marketing)ﾠ

Dewey Class. No.: 658.827 MOF-S

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