Winning the story wars : why those who tell-and live-the best stories will rule the future /

Sachs, Jonah

Winning the story wars : why those who tell-and live-the best stories will rule the future / Jonah Sachs - India Harvard Business Review Press 2012 - 264 p.

9781422143568


Social media
Social mediaᅠ
Storytelling--Psychological aspectsᅠ
Marketing--Social aspectsᅠ

658.802 SAC-J
An institution deemed to be a University Estd. Vide Sec.3 of the UGC
Act,1956 under notification # F.12-23/63.U-2 of Jun 18,1964

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