Winning the story wars : why those who tell-and live-the best stories will rule the future /
Sachs, Jonah
Winning the story wars : why those who tell-and live-the best stories will rule the future / Jonah Sachs - India Harvard Business Review Press 2012 - 264 p.
9781422143568
Social media
Social mediaᅠ
Storytelling--Psychological aspectsᅠ
Marketing--Social aspectsᅠ
658.802 SAC-J
Winning the story wars : why those who tell-and live-the best stories will rule the future / Jonah Sachs - India Harvard Business Review Press 2012 - 264 p.
9781422143568
Social media
Social mediaᅠ
Storytelling--Psychological aspectsᅠ
Marketing--Social aspectsᅠ
658.802 SAC-J