Branding in a competitive marketplace /

Baisya, Rajat K.

Branding in a competitive marketplace / Rajat K. Baisya - India Sage Publications 2013 - 229 p.

9788132110590


Strategic planning
Branding (Marketing)
Brand name products

658.827 BAI-R
An institution deemed to be a University Estd. Vide Sec.3 of the UGC
Act,1956 under notification # F.12-23/63.U-2 of Jun 18,1964

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