Marketing for growth : the role of marketers in driving revenues and profits /
Ellwood, Iain
Marketing for growth : the role of marketers in driving revenues and profits / Iain Ellwood - India Profile Books 2014 - 210 p.
"Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can plan an equally important role in how revenues translate into profit"--
9781846689055
Marketing
Profits
Product Management
Customer Relations Management
Target Management
Turnover (Business)
658.8 ELL-I
Marketing for growth : the role of marketers in driving revenues and profits / Iain Ellwood - India Profile Books 2014 - 210 p.
"Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can plan an equally important role in how revenues translate into profit"--
9781846689055
Marketing
Profits
Product Management
Customer Relations Management
Target Management
Turnover (Business)
658.8 ELL-I
