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Mastering data mining : the art and science of customer relationship management /

Berry, Michael J. A.

Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff - India Wiley 2004 - 643 p.

ISBN: 8126505176

Subjects--Topical Terms:
Business enterprises --Computer networks --Management.
Data mining. ﾠ
Marketing --Data processing. ﾠ

Dewey Class. No.: 658.802 BER-M

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