Affinity : beyond branding / (Record no. 14408)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00754pam a2200253a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150502b2011 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788129118820 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | BITS Pilani Hyderabad |
| Original cataloging agency | BITS Pilani Hyderabad |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80019 GOL-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Goldfarb, Martin |
| 245 ## - TITLE STATEMENT | |
| Title | Affinity : beyond branding / |
| Statement of responsibility, etc. | Martin Goldfarb and Howard Aster |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India |
| Name of publisher, distributor, etc. | Rupa |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 300 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Cultureﾠ |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products --Marketingﾠ |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Affiliation (Psychology)ﾠ |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social marketingﾠ |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing)ﾠ |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aster, Howard., jt. auth. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | 658.80019 GOL-M |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | Aster, Howard., jt. auth. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 650 | BITS Pilani Hyderabad | BITS Pilani Hyderabad | General Stack (For lending) | 02/05/2015 | 1 | 658.80019 GOL-M | 16221 | 26/07/2023 | 12/12/2016 | 02/05/2015 | Books |
