MKTG : principles of marketing / (Record no. 28024)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00662nam a22002417a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171114b2016 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131520345 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 LAM-C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W. |
| 245 ## - TITLE STATEMENT | |
| Title | MKTG : principles of marketing / |
| Statement of responsibility, etc. | Charles W. Lamb and others |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India |
| Name of publisher, distributor, etc. | Cengage Learning |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 671 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 895.00. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Canada |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product design |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business logistics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sharma, Dheeraj |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 650 | BITS Pilani Hyderabad | BITS Pilani Hyderabad | General Stack (For lending) | 14/11/2017 | 895.00 | 1 | 658.8 LAM-C | 33050 | 26/07/2023 | 14/11/2017 | 14/11/2017 | Books | |||
| Dewey Decimal Classification | 650 | BITS Pilani Hyderabad | BITS Pilani Hyderabad | Text & Reference Section (Student cannot borrow these books) | 05/04/2024 | 658.8 LAM-C | 48812 | 05/04/2024 | 05/04/2024 | Books | ||||||
| Dewey Decimal Classification | 650 | BITS Pilani Hyderabad | BITS Pilani Hyderabad | Text & Reference Section (Student cannot borrow these books) | 05/04/2024 | 658.8 LAM-C | 48803 | 05/04/2024 | 05/04/2024 | Reference |
