Corporate communication / (Record no. 39103)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190304b2018 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789387511743 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.45 RAT-P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rath, Pragyan |
| 245 ## - TITLE STATEMENT | |
| Title | Corporate communication / |
| Statement of responsibility, etc. | Pragyan Rath, K. Shalini and Debankita Rey |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India |
| Name of publisher, distributor, etc. | Cengage |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 351 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 399.00 |
| 500 ## - GENERAL NOTE | |
| General note | This book discusses the concepts and techniques of diagnosing, analyzing and applying innovative elements of corporate communications, which pave foundations to visualize the linkages of systems, organizations, industries and markets with various forms of communication that are instrumental in critical product/service representations, strategic governance, performative branding and marketing applications. It elaborates the unconventional techniques for analyzing advertisements through the Technique of Paradox, branding strategies from visual arts through the Symbolic Technique and non-quantitative matrix for diagnosing problems and deciphering business trends through the Technique of Dialectic. It covers a wide spectrum of the domain previously not envisioned in the field of corporate communications. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in organizations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business communication |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 650 | BITS Pilani Hyderabad | BITS Pilani Hyderabad | General Stack (For lending) | 04/03/2019 | 658.45 RAT-P | 37486 | 26/07/2023 | 04/03/2019 | Books |
