Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9789332542204
- 658.827 KEL-K
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
![]() |
BITS Pilani Hyderabad | 650 | General Stack (For lending) | 658.827 KEL-K (Browse shelf(Opens below)) | Available | 27190 |
Total holds: 0
For graduate/upper-level undergraduate courses in Brand Management, Brand Strategy, New Product Management, and Marketing Strategy. Incorporates thinking and developments from both academia and industry.
There are no comments on this title.