Aaker on branding : 20 principles that drive success / David Aaker
Material type:
TextPublication details: India Sage Publications 2015Description: 235 pISBN: - 9789351503903
- 658.827 AAK-D
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BITS Pilani Hyderabad | 650 | General Stack (For lending) | 658.827 AAK-D (Browse shelf(Opens below)) | Available | 28819 |
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| 658.816 DEO-S Why I am paying more : | 658.82 LIN-I 30 minutes - to write sales letters | 658.827 AAK-D Brand leadership / | 658.827 AAK-D Aaker on branding : | 658.827 ADA-A Brand simple : how the best brands keep it simple and succeed / | 658.827 BAI-R Branding in a competitive marketplace / | 658.827 CHE-L Creating powerful brands / |
Aaker on Branding provides the principles of branding you need to know to create and manage strong brands. The concepts are culled from the articles, six branding books, and other writings of David Aaker and have been proven to help hundreds of firms develop branding programs. With five sections, it provides a story arc about creating a strong brand that involves understanding that brands are assets, creating a compelling brand vision, bringing the brand to life in the marketplace, maintaining its relevance over time, and managing the brand team to create clarity, synergy, and leverage. The book provides a vehicle for a marketing professional to learn or review the issues, problems, and solutions of branding in a compact form. -- Provided by publisher.
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