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Definitive book of branding / edited by Kartikeya Kompella
Material type:
TextPublication details: India Sage Publications 2014Description: 408 pISBN: - 9788132117735 (paperback : alk. paper)
- 9788132117735
- 658.827 KOM-K
- HF5415.1255 .D44 2014
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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BITS Pilani Hyderabad | 650 | General Stack (For lending) | 658.827 KOM-K (Browse shelf(Opens below)) | Available | 28843 |
Total holds: 0
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| 658.827 KAP-J 9 Brand Shaastras : | 658.827 KEL-K Strategic brand management : | 658.827 KOM-K Brand challenge : | 658.827 KOM-K Definitive book of branding / | 658.827 KOR-M Brand society : how brands transform management and lifestyle / | 658.827 KUM-N Private label strategy : how to meet the store brand challenge | 658.827 KUM-S Marketing and branding : |
Includes bibliographical references and index.
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