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Principles of marketing / Yusniza Kamarulzaman and Nor Khalidah Abu
Material type:
TextSeries: Oxford RevisionPublication details: New York Oxford University Press 2013Edition: 2nd edDescription: 297 pISBN: - 9789676590510
- 658.8 KAM-Y
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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BITS Pilani Hyderabad | 650 | General Stack (For lending) | 658.8 KAM-Y (Browse shelf(Opens below)) | Available | 38114 |
Total holds: 0
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| 658.8 HOO-D Competitive SME : | 658.8 HUT-M B2B marketing : a south-asian perspective / | 658.8 IDR-F Marketing management : strategies and practices | 658.8 KAM-Y Principles of marketing / | 658.8 KAP-R Service marketing : concepts and practices / | 658.8 KAW-G Selling the dream : how to promote your product, company, or ideas-and make a difference-using everyday evangelism / | 658.8 KOT-P Maketing 3.0 : from products to customers to the human spirit / |
This revision book provides a succinct exposition of all the main topics in marketing, covering the overview of marketing, strategic marketing planning, understanding buyer behaviour, researching market opportunities, product, pricing and place. Chapters covering promotion and issues of contemporary marketing are also provided.
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