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BITS Pilani Hyderabad | 650 | General Stack (For lending) | 658.827 CHE-L (Browse shelf(Opens below)) | Available | 38416 |
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| 658.827 AAK-D Aaker on branding : | 658.827 ADA-A Brand simple : how the best brands keep it simple and succeed / | 658.827 BAI-R Branding in a competitive marketplace / | 658.827 CHE-L Creating powerful brands / | 658.827 CHI-A Product policy and brand management : text and cases / | 658.827 DIE-G Brand identity breakthrough : | 658.827 DUT-K Brand management : |
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: . Summarises the latest thinking and best practice in the domain of branding . All new real marketing campaigns show how branding theories are implemented in practice . Brought right up to date with a clear European and UK focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.
. Written by renowned specialists in brand management, marketing strategy and a rising star in the branding firmament . Extensive teaching aids accompany the book . In co-operation with Oxford Learning Lab, on-line streamed video supports this book.
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