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Lean customer engagement / Shil Niyogi

By: Material type: TextTextPublication details: Inida Sage Publications 2016Description: 179 pISBN:
  • 9789385985188
Subject(s): DDC classification:
  • 658.812 NIY-S
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Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode Item holds
Books Books BITS Pilani Hyderabad 650 General Stack (For lending) 658.812 NIY-S (Browse shelf(Opens below)) Available 38680
Total holds: 0

Welcome to the Age of the Customer!
The companies that succeed today are those that work toward customer satisfaction and focus on educating customers, enabling them, effecting change and engaging with them. Lean Customer Engagement contains a wealth of information around partnering with customers to build products and close deals in a lean and agile way without investing in unnecessary sales and marketing activities. The workbook format of the book provides solutions that can be put to immediate and prolonged use to grow successful businesses through an engaged customer base.

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