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Design thinking : new product development essentials from the PDMA / Michael G. Luchs, K. Scott Swan and Abbie Griffin

By: Material type: TextTextPublication details: India Wiley 2016Description: 431 pISBN:
  • 9788126573066
Subject(s): DDC classification:
  • 658.5752 LUC-M
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Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode Item holds
Books Books BITS Pilani Hyderabad 650 General Stack (For lending) 658.5752 LUC-M (Browse shelf(Opens below)) Available 38865
Total holds: 0

This is the second title in a new series on cutting-edge topics in New Product Development from the PDMA. The first volume NPD Essentials: Tools for Open Innovation publishes in September 2014. The goal of this new proposed book on design thinking is to bridge the space between the necessarily high level discussions of the strategic importance of design and the tactical techniques of design thinking. The publication will cover design thinking as applied to new products and new services as well as the development of new business models.

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