Marketing management : an asian perspective / Philip Kotler...[et.al.,].
Material type:
TextPublication details: India Pearson Education 2018Edition: 7th edDescription: 845 pISBN: - 9781292089584
- 658.802 KOT-P
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
|
BITS Pilani Hyderabad | 650 | General Stack (For lending) | 658.802 KOT-P (Browse shelf(Opens below)) | Available | 41250 |
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Marketing Management: An Asian Perspective, 7th edition continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.
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