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Some sizes fit all / Akhil Gupta

By: Material type: TextTextPublication details: India Penguin Random House 2020Description: 213 pISBN:
  • 9780670094141
Subject(s): DDC classification:
  • 658 GUP-A
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Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode Item holds
Books Books BITS Pilani Hyderabad 650 General Stack (For lending) 658 GUP-A (Browse shelf(Opens below)) Available 41761
Total holds: 0

An oft-repeated dictum every time a company fails to replicate its past successes when introducing a new product or entering a new market is that one size does not fit all. Business gurus advise that every new situation, market and environment calls for a fresh approach and requires 'unlearning' what one might have learnt elsewhere, even if that had met with great success. While this statement may appear to be obvious, it is often quoted out of context. The fact is that certain fundamentals of business-irrespective of line of business, geography or scale-are universally applicable.
Some Sizes Fit All is an attempt to explain these fundamental pillars for any kind of business. An authentic and lucid presentation of management concepts and practices-which Akhil Gupta has tried and tested first hand through his illustrious career-this is a must-read for anyone trying to build a robust and financially sound business.

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