Product policy and brand management : text and cases / A. K. Chitale and Ravi Gupta
Material type: TextLanguage: ENG Publication details: India PHI Learning 2013Edition: 2nd edDescription: 290 pISBN:- 9788120346369
- 658.827 CHI-A
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Books | BITS Pilani Hyderabad | 650 | General Stack (For lending) | 658.827 CHI-A (Browse shelf(Opens below)) | Available | 20282 |
Total holds: 0
Browsing BITS Pilani Hyderabad shelves, Shelving location: General Stack (For lending), Collection: 650 Close shelf browser (Hides shelf browser)
658.827 ADA-A Brand simple : how the best brands keep it simple and succeed / | 658.827 BAI-R Branding in a competitive marketplace / | 658.827 CHE-L Creating powerful brands / | 658.827 CHI-A Product policy and brand management : text and cases / | 658.827 DIE-G Brand identity breakthrough : | 658.827 DUT-K Brand management : | 658.827 GUP-R Brand wars : combat strategies for Indian brands / |
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