Are you battle-ready? Can you stay battle-ready? In today’s dynamic business world, the external environment critically impacts your ability to win the competitive battle. From spotting and sizing up rivals to deciphering their game plans, to predicting competitor behaviour and understanding the dynamic interplay between the Davids and Goliaths in the arena, Battle-ready: Crafting Strategy to Beat Competition covers it all. The book presents concepts and tools to get battle-ready for the present and for the future. It is a must- read for corporate warriors, from managers to CEOs, to improve their chances of winning the competitive battle. Battle-ready is a must-read for anyone looking to keep their business nimble, agile and competitive—which is all of us business leaders, really. Oftentimes, in our quest to keep our businesses competitive and ahead of the curve, we tend to look inwards. We pay little or no attention to what the author calls ‘the competitive arena’. This book is a comprehensive toolkit on how to take cognizance of the competitive arena and the players therein in order to stay ‘battle-ready’.