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Brand wars : combat strategies for Indian brands / Rajiv Gupte and Anand Limaye

By: Material type: TextTextPublication details: India Sage Publications 2021Description: 262 pISBN:
  • 9789354790669
Subject(s): DDC classification:
  • 658.827 GUP-R
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Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode Item holds
Books Books BITS Pilani Hyderabad 650 General Stack (For lending) 658.827 GUP-R (Browse shelf(Opens below)) Available 45867
Total holds: 0

Market disruption, pandemic-ridden economy and China’s digital and mobile dominance―Indian brands are swimming through these rough tides to survive and win. They are financially and strategically battling to takeover and conquer not just the Indian market but the global terrain as well. Derived from the warfare strategies used by countries to win wars, Brand Wars illustrates proven and tested brand strategies by analyzing the success and failures of more than 500 iconic brands over the last 50 years. It also presents original models such as Brand Combat, Battlefield and Capability Leveraging to help brands develop capacity, capture value and use the right resources against competition. Filled with suggestions for sustained competitive advantage, this book will encourage small and big businesses alike to compete in the marketplace and fulfil their aspirations.

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