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New rules of business : get ahead or get left behind / Rajesh Srivastava

By: Material type: TextTextPublication details: India Penguin Business 2019Description: 326 pISBN:
  • 9780143446927
Subject(s): DDC classification:
  • 658 SRI-R
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Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode Item holds
Books Books BITS Pilani Hyderabad 650 General Stack (For lending) 658 SRI-R (Browse shelf(Opens below)) Available 46327
Total holds: 0

Treating your customers well is no longer enough. The new rule is: employees too, have to be treated as well, if not better, than the customers. Happy employees make happy customers, and happy customers tend to be loyal. Do you spend money in advertising to create awareness about your product? You don't need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing. New Age companies, Amazon and Flipkart, Uber and Ola, and Netflix, among others, are dismantling the old rules of business and installing new rules in their place. This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.

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