Kotter, John P. <br/><br/>
Buy-in : saving your good idea from being shot down / 
John P. Kotter and Lorne A. Whitehead 
 - Boston  Harvard Business Review Press  2010 
 - 192 p. 
<br/><br/><label>ISBN: </label>9781422157299 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Creative ability in business. ﾠ<br/>Sales promotion. ﾠ
<br/><br/><label>Dewey Class. No.: </label>650.1 KOT-J