TY  - BOOK
AU  - Kotter, John P.
AU  - Whitehead, Lorne A., jt. auth.
TI  - Buy-in : saving your good idea from being shot down
SN  - 9781422157299
U1  - 650.1 KOT-J 
PY  - 2010///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Public relations
KW  - Creative ability in business. ﾠ
KW  - Sales promotion. ﾠ
ER  -