Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler and Kevin Lane Keller 
 - Boston  Pearson  2016 
 - 691 p. 
<br/><br/> This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape. 
<br/><br/><label>ISBN: </label>9780133856460 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management<br/>Market
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT-P