TY  - BOOK
AU  -  Clow, Kenneth E.
AU  - Baack, Donald., jt. auth.
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9788131709962
U1  - 659.1CLO-K 
PY  - 2007///
CY  - India
PB  - Pearson Education
KW  - Communication in marketing
KW  - Advertisingﾠ
ER  -