TY  - BOOK
AU  -  Lenskold, James D.
TI  - Marketing ROI : the path to campaign, customer, and corporate profitability
SN  - 9780070594180
U1  - 658.1554 LEN-J 
PY  - 2004///
CY  - India
PB  - Tata McGraw Hill
KW  - Profit
KW  - Rate of returnﾠ
KW  - Capital investments-Evaluationﾠ
ER  -