TY  - BOOK
AU  - Sarkar, Christian
TI  - Brand activism : from purpose to action
SN  - 9780670096022
U1  - 658.827 SAR-C 
PY  - 2021///
CY  - UK
PB  - Portfolio / Penguin
KW  - Philosophical Fragments
KW  - Social responsibility of business
N1  - What happens when businesses and their customers don't share the same values? Or, for that matter, when employees of a company don't share the same values as their executives? Welcome to the world of Brand Activism.
Companies no longer have a choice. Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society. It is driven by a fundamental concern for the biggest and most urgent problems facing society.
Brand Activism: From Purpose to Action is about how progressive businesses are taking stands to create a better world
ER  -