TY  - BOOK
AU  - Majumdar, Bhaskar
TI  - Everything started as nothing: how to win the start-up battle 
SN  - 9789390547876
U1  - 658.11 MAJ-B 
PY  - 2021///
CY  - India
PB  - Rupa Publications
KW  - New business enterprises
KW  - Success in business
KW  - India
KW  - Businesspeople
N1  - Bhaskar gives a masterclass on how to plan, build, sustain and grow a start-up, and stay miles ahead of competition with the ‘everything started as nothing’ mantra. This book is an account of what works and what does not in the Indian start-up ecosystem from someone who has had a front row seat as the ecosystem emerged to become the third largest in the world.

Leveraging real anecdotes and stories from entrepreneurial ventures across a vast spectrum including the technology sector, agri and small-scale businesses, manufacturing as well as the social sector in India, Bhaskar highlights the emergence of winning scalable businesses in today’s ruthless marketplace. The business entrepreneurs featured have succeeded by focussing on solving unique country specific problems rather than aping successes from other markets. Apart from his own experience of the start-up world, Bhaskar also shares stories of Abhinay Choudhari (co-founder of Big Basket), Amod Malviya (co-founder of udaan, fastest Indian unicorn), celebrity chef and entrepreneur Sanjeev Kapoor, Phanindra Sama (co-founder of redBus), Anand Deshpande (Founder and CEO of Persistent Systems), Rajesh Jain (India’s first Internet billionaire) among others
ER  -