Cukier, Kenneth <br/><br/>
Framers :  make better decisions in the age of big data / 
Kenneth Cukier, Viktor Mayer-Schonberger and Francis de Vericourt 
 - London  Ebury Publishing  2021 
 - 263 p. 
<br/><br/> The power of mental models to make better decisions<br/><br/>We're often told that humans make bad decisions and that more data is better. But this is backwards: people are good at decisions precisely because we use mental models and can envision new realities outside of data. Great outcomes don't depend so much on the final moment of choosing but on generating better alternatives to choose between. That's framing. It's a cognitive muscle we can strengthen to improve our lives, work and future -- to meet this historical moment. Framers shows how. 
<br/><br/><label>ISBN: </label>9780753555002 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Reasoning (Psychology)<br/>Frames (Sociology)<br/>Cognitive maps (Psychology)
<br/><br/><label>Dewey Class. No.: </label>153 CUK-K