TY  - BOOK
AU  -  Berry, Michael J. A.
AU  - Linoff, Gordon, jt. auth.
TI  - Mastering data mining : the art and science of customer relationship management
SN  - 9788126518258
U1  - 658.802 BER-M 
PY  - 2000///
CY  - India
PB  - Wiley
KW  - Business enterprises --Computer networks --Management
KW  - Data mining. ﾠ
KW  - Marketing --Data processing.ﾠ
ER  -