TY - BOOK AU - Lester, David, ed. TI - Global brands that changed the world : includes 21 business profiles SN - 9788184952674 U1 - 658.827 LES-D PY - 2011/// CY - Mumbai PB - Jaico publishing house KW - ᅠ KW - ᅠTrademarks -- Management ᅠ KW - ᅠTrademarks ᅠ KW - ᅠBrand name products -- Management ᅠ KW - Brand name products ᅠ ER -