TY  - BOOK
AU  -  Berry, Michael J. A.
AU  - Linoff, Gordon., jt. auth.
TI  - Mastering data mining : the art and science of customer relationship management
SN  - 8126505176
U1  - 658.802 BER-M 
PY  - 2004///
CY  - India
PB  - Wiley
KW  - Business enterprises --Computer networks --Management
KW  - Data mining. ﾠ
KW  - Marketing --Data processing. ﾠ
ER  -