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The business environment : themes and issues / Paul Wetherly and Dorron Otter

By: Contributor(s): Material type: TextTextPublication details: India Oxford University Press 2011Edition: 2nd edDescription: 482 pISBN:
  • 9780199685417
Subject(s): DDC classification:
  • 650 WET-P
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Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode Item holds
Books Books BITS Pilani Hyderabad 650 General Stack (For lending) 650 WET-P (Browse shelf(Opens below)) Available 38137
Total holds: 0

These and other questions are tackled in this text, providing a unique and stimulating approach to the business environment. While the classic 'PESTLE' structure is outlined in Part One, Part Two is used to explore key issues such as globalization, sustainability, equal opportunities, and entrepreneurship. Written in a highly engaging and accessible style, the book enables you to think analytically and critically about business in its environment. Designed specifically for students new to the study of business, this book explores the range of environments within which business operates. The coherent themes and issues approach running throughout the book enables you to gain a holistic understanding of the business environment. The chapters of this new edition have been re-structured and the book has been thoroughly updated to incorporate numerous developments including the global financial crisis and its implications. Extensive new case and illustrative material has also been added.

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