A breath of fresh air that leaders can intuitively understand and quickly adopt to create positive and sustainable change in themselves, their teams, and their firms." --Anne K. Smart, director of the Family Business Center at the Quinlan School of Business, Loyola University, Chicago "A great book that combines the strategic rigor we needed to reimagine our business model with the operational expertise that helped us execute ambitious new plans. . . . In addition to improving our performance, we used [ Jude's] nine servant leadership principles to cultivate a higher level of trust in our organization." --Tracy Tunney Ward, CEO, Miramar Services, Inc. "[Jude Rake's] decades of experience and reflection have formed a compelling model of leadership principles and purpose. His devotion to servant leadership is inspiring." --John L. Ward, clinical professor of family enterprises, Kellogg School of Management at Northwestern University "A terrific book that happily marries principle with practice, such that each essential leadership principle is brought to life with real-world success models . . . Bravo!" --Steve Ross, director of the book division at Abrams Artists Agency, former president and group publisher at HarperCollins, and senior VP, publisher at Random House "I highly recommend this book because I have seen the principles detailed in action, and they work." --William Hallock, general counsel and board director at Construction Specialties, Inc. "Jude is one of those rare individuals who has both a strong analytical mind and genuine people skills; and over the years he honed those skills to elevate his teams and brands. This book effectively captures the strategic rigor that Jude brought to every assignment . . . a rigor that has proven to build strong leaders, organizations, and deliver results." --Mark Pacchini, CEO of rVue Media Technology, adjunct professor at Northwestern University, and former president of FCB Advertising "[Jude's] business achievements speak for themselves, but what is astonishing to me is his ability to get to the heart of an issue quickly. This book distills many of the lessons he learned along the way in an easy-to-digest package, and we are the beneficiaries." --Steve Hill, president and CEO of Thermacell, LLC "A rich how-to guide for both strategy and leadership. Practical and inspiring where learning to master the 'how' is as important as the 'what.' Bravo! When Jude has been in leadership roles, the best and brightest flocked to his team for personal growth and career development. This book shows why. It's a must read for anyone seeking growth in any walk of life, especially emerging leaders." --Patrick O'Brien, CEO of Paris Presents, and founding Chairman, Patina Solutions "One of the best books I've read on leadership. If you want to raise your game by bringing out the best in others, do yourself a favor and read this book." --Marshall Goldsmith, New York Times Best-selling author of 35 books including What Got You Here Won't Get You There and Triggers.