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Disney war : the battle for the magic kingdom / James B. Stewart

By: Material type: TextTextPublication details: London Simon and Schuster 2005Description: 572 pISBN:
  • 9780743263818
Subject(s): DDC classification:
  • 384.8097 STE-J
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Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode Item holds
Books Books BITS Pilani Hyderabad 383 General Stack (For lending) 384.8097 STE-J (Browse shelf(Opens below)) Available 37628
Total holds: 0

DISNEYWAR is based on hundreds of interviews with company executives and voluminous documents, including accounts of critical meetings and strategy sessions. No company - and no book - so captures the essence of American capitalism and popular culture, its story told here in all its free-wheeling, often chaotic and ultimately exhilarating detail by one of the most acclaimed journalists of his generation.

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