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	1.	Global brands that changed the world : includes 21 business profiles ed by David Lester by Lester, David, ed Edition: Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: Mumbai Jaico publishing house 2011 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 LES-D. Add to cart (remove)
	2.	Powerlines : words that sell brands, grip fans, and sometimes change history / Steve Cone by Cone, Steve Material type: Text Language: ENG Publication details: India Viva 2008 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.802 CON-S. Add to cart (remove)
	3.	Brand washed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom by Lindstrom, Martin Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: New York Crown Business 2011 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.8343 LIN-M. Add to cart (remove)
	4.	Brand positioning : strategies for competitive advantage / Subroto Sengupta by Sengupta, Subroto Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: India Tata McGraw-Hill 2005 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 SEN-S. Add to cart (remove)

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