22 immutable laws of branding / Al Ries and Laura Ries

By:

Ries, Al

Contributor(s):

Ries, Laura., jt. auth

Material type: Text

TextPublication details: London Profile Books 1998Description: 179 pISBN:

9781861976055

Subject(s):

DDC classification:

658.827 RIE-A

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Books	BITS Pilani Hyderabad	650	General Stack (For lending)	658.827 RIE-A (Browse shelf(Opens below))	Available		27069

Total holds: 0

Branding. Dubbed by many the "marketing buzzword" of the late '90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best, like Coca-Cola, Xerox, and Starbucks, with the world-renowned marketing savvy of bestselling author, Al Ries.

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