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	1.	Branding India : an incredible story Amitabh Kant by Kant, Amitabh Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: India Collins Business 2009 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 KAN-A. Add to cart (remove)
	2.	Brand washed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom by Lindstrom, Martin Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: New York Crown Business 2011 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.8343 LIN-M. Add to cart (remove)
	3.	Brand positioning : strategies for competitive advantage / Subroto Sengupta by Sengupta, Subroto Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: India Tata McGraw-Hill 2005 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 SEN-S. Add to cart (remove)
	4.	Product policy and brand management : text and cases / A. K. Chitale and Ravi Gupta by Chitale, A. K Gupta, Ravi Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: India PHI Learning 2013 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 CHI-A. Add to cart (remove)
	5.	Brand simple : how the best brands keep it simple and succeed / Allen P. Adamson by Adamson, Allen P Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: New York Palgrave Macmillan 2006 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 ADA-A. Add to cart (remove)
	6.	Affinity : beyond branding / Martin Goldfarb and Howard Aster by Goldfarb, Martin Aster, Howard., jt. auth Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: India Rupa 2011 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.80019 GOL-M. Add to cart (remove)
	7.	Better mousetrap : brand invention in a media democracy / Simon Pont. by Pont, Simon Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Philadelphia Kogan Page 2012 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 PON-S. Add to cart (remove)
	8.	22 immutable laws of branding / Al Ries and Laura Ries by Ries, Al Ries, Laura., jt. auth Material type: Text; Literary form: Not fiction Publication details: London Profile Books 1998 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 RIE-A. Add to cart (remove)
	9.	Aaker on branding : 20 principles that drive success / David Aaker by Aaker, David Material type: Text; Literary form: Not fiction Publication details: India Sage Publications 2015 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 AAK-D. Add to cart (remove)
	10.	Branding in a competitive marketplace / Rajat K. Baisya by Baisya, Rajat K Material type: Text; Literary form: Not fiction Publication details: India Sage Publications 2013 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 BAI-R. Add to cart (remove)
	11.	Strategic brand management for B2B markets : a road map for organizational transformation / Sharad Sarin. by Sarin, Sharad [author.] Edition: 2nd edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi ; Thousand Oaks : SAGE, [2016] Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 SAR-S. Add to cart (remove)
	12.	Create a kick ass brand : give your business a world famous identity / David Tyreman by Tyreman, David Material type: Text; Literary form: Not fiction Publication details: India Jaico Publishing House 2017 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 TYR-D. Add to cart (remove)
	13.	Rebuild : how brands in India overcame crisis and emerged stronger, better, wiser / Ramya Ramamurthy by Ramamurthy, Ramya Material type: Text; Literary form: Not fiction Publication details: India Hachette Publishers 2018 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 RAM-R. Add to cart (remove)
	14.	Brand management : principles and practices / Kirti Dutta by Dutta, Kirti Material type: Text; Literary form: Not fiction Publication details: India Oxford University Press 2012 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 DUT-K. Add to cart (remove)
	15.	Creating powerful brands / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace by Leslie de Chernatony McDonald, Malcolm Wallace, Elaine Edition: 4th ed. Material type: Text; Literary form: Not fiction Publication details: India Routledge 2011 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 CHE-L. Add to cart (remove)
	16.	9 Brand Shaastras : nine successful brand strategies to build winning brands / Jagdeep Kapoor by Kapoor, Jagdeep Edition: 2nd ed. Material type: Text; Literary form: Not fiction Publication details: India Response 2009 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 KAP-J. Add to cart (remove)
	17.	Perfect pill : 10 steps to build a strong health care brand / Gaur Chaudhari by Chaudhari, Gauri Material type: Text; Literary form: Not fiction Publication details: India SAGE Publications 2020 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 362.1025 CHA-G. Add to cart (remove)

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