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	1.	Building brand value : five steps to building powerful brands / M . G Parameswaran by Parameswaran, M. G Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: India Tata McGraw-Hill 2006 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 338.761051 PAR-M. Add to cart (remove)
	2.	Product policy and brand management : text and cases / A. K. Chitale and Ravi Gupta by Chitale, A. K Gupta, Ravi Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: India PHI Learning 2013 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 CHI-A. Add to cart (remove)
	3.	Affinity : beyond branding / Martin Goldfarb and Howard Aster by Goldfarb, Martin Aster, Howard., jt. auth Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: India Rupa 2011 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.80019 GOL-M. Add to cart (remove)
	4.	Brand hijack : marketing without marketing / Alex Wipperfurth by Wipperfurth, Alex Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: New York Portfolio 2005 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 WIP-A. Add to cart (remove)
	5.	Grow : how ideals power growth and profit at the world's greatest companies / Jim Stengel by Stengel, Jim Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: New York Virgin 2011 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.401 STE-J. Add to cart (remove)
	6.	Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt and Mike Dover by Moffitt, Sean Dover, Mike Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: India Tata McGraw-Hill 2011 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 MOF-S. Add to cart (remove)

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