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	1.	Branding India : an incredible story Amitabh Kant by Kant, Amitabh Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: India Collins Business 2009 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 KAN-A. Add to cart (remove)
	2.	Brand positioning : strategies for competitive advantage / Subroto Sengupta by Sengupta, Subroto Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: India Tata McGraw-Hill 2005 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 SEN-S. Add to cart (remove)
	3.	Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt and Mike Dover by Moffitt, Sean Dover, Mike Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: India Tata McGraw-Hill 2011 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 MOF-S. Add to cart (remove)
	4.	Aaker on branding : 20 principles that drive success / David Aaker by Aaker, David Material type: Text; Literary form: Not fiction Publication details: India Sage Publications 2015 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 AAK-D. Add to cart (remove)
	5.	Strategic brand management for B2B markets : a road map for organizational transformation / Sharad Sarin. by Sarin, Sharad [author.] Edition: 2nd edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi ; Thousand Oaks : SAGE, [2016] Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 SAR-S. Add to cart (remove)
	6.	Brand desire : how to create consumer involvement and inspiration / Nicholas Ind and Oriol Iglesias by Ind, Nicholas Iglesias, Oriol Material type: Text; Format: print ; Literary form: Not fiction Publication details: India Bloomsbury 2016 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 IND-N. Add to cart (remove)
	7.	Rebuild : how brands in India overcame crisis and emerged stronger, better, wiser / Ramya Ramamurthy by Ramamurthy, Ramya Material type: Text; Literary form: Not fiction Publication details: India Hachette Publishers 2018 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 RAM-R. Add to cart (remove)
	8.	Brand management : principles and practices / Kirti Dutta by Dutta, Kirti Material type: Text; Literary form: Not fiction Publication details: India Oxford University Press 2012 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 DUT-K. Add to cart (remove)
	9.	Creating powerful brands / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace by Leslie de Chernatony McDonald, Malcolm Wallace, Elaine Edition: 4th ed. Material type: Text; Literary form: Not fiction Publication details: India Routledge 2011 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 CHE-L. Add to cart (remove)
	10.	Experiment-driven product development : how to use a data-informed approach to learn, iterate, and succeed faster / Paul Rissen by Rissen, Paul Material type: Text; Literary form: Not fiction Publication details: New York Apress Media 2022 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.575 RIS-P. Add to cart (remove)
	11.	Perfect pill : 10 steps to build a strong health care brand / Gaur Chaudhari by Chaudhari, Gauri Material type: Text; Literary form: Not fiction Publication details: India SAGE Publications 2020 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 362.1025 CHA-G. Add to cart (remove)

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