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1.
Strategic database marketing Arthur MIddleton Hughes by
Edition:
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Tata McGraw-Hill 2012
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.872 HUG-A.

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2.
Customer and business analytics : applied data mining for business decision making using R / Daniel S. Putler and Robert E. Krider by
Material type: Text Text; Literary form: Not fiction
Publication details: Boca Raton CRC Press 2012
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.40302 PUT-D.

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Pages
An institution deemed to be a University Estd. Vide Sec.3 of the UGC
Act,1956 under notification # F.12-23/63.U-2 of Jun 18,1964
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