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Marketing management / Philip Kotler and Kevin Lane Keller

By:

Kotler, Philip

Contributor(s):

Keller, Kevin Lane., jt. auth

Material type: Text

TextPublication details: Boston Pearson 2016Description: 691 pISBN:

9780133856460

Subject(s):

Marketing - Management
Market

DDC classification:

658.8 KOT-P

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Books	BITS Pilani Hyderabad	650	General Stack (For lending)	658.8 KOT-P (Browse shelf(Opens below))	Available		27574

Total holds: 0

This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.

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