Brand activism : from purpose to action /
Sarkar, Christian
Brand activism : from purpose to action / Christian Sarkar and Philip Kotler - UK Portfolio / Penguin 2021 - 323 p.
What happens when businesses and their customers don't share the same values? Or, for that matter, when employees of a company don't share the same values as their executives? Welcome to the world of Brand Activism.
Companies no longer have a choice. Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society. It is driven by a fundamental concern for the biggest and most urgent problems facing society.
Brand Activism: From Purpose to Action is about how progressive businesses are taking stands to create a better world.
9780670096022
Philosophical Fragments
Social responsibility of business
658.827 SAR-C
Brand activism : from purpose to action / Christian Sarkar and Philip Kotler - UK Portfolio / Penguin 2021 - 323 p.
What happens when businesses and their customers don't share the same values? Or, for that matter, when employees of a company don't share the same values as their executives? Welcome to the world of Brand Activism.
Companies no longer have a choice. Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society. It is driven by a fundamental concern for the biggest and most urgent problems facing society.
Brand Activism: From Purpose to Action is about how progressive businesses are taking stands to create a better world.
9780670096022
Philosophical Fragments
Social responsibility of business
658.827 SAR-C
