Brand activism : from purpose to action / (Record no. 67390)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01173nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210916b2021 |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780670096022 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 SAR-C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sarkar, Christian |
| 245 ## - TITLE STATEMENT | |
| Title | Brand activism : from purpose to action / |
| Statement of responsibility, etc. | Christian Sarkar and Philip Kotler |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | UK |
| Name of publisher, distributor, etc. | Portfolio / Penguin |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 323 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 599.00 |
| 500 ## - GENERAL NOTE | |
| General note | What happens when businesses and their customers don't share the same values? Or, for that matter, when employees of a company don't share the same values as their executives? Welcome to the world of Brand Activism.<br/>Companies no longer have a choice. Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society. It is driven by a fundamental concern for the biggest and most urgent problems facing society.<br/>Brand Activism: From Purpose to Action is about how progressive businesses are taking stands to create a better world. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Philosophical Fragments |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social responsibility of business |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 650 | BITS Pilani Hyderabad | BITS Pilani Hyderabad | General Stack (For lending) | 16/09/2021 | 3 | 658.827 SAR-C | 43011 | 26/07/2023 | 21/04/2022 | 16/09/2021 | Books |
