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Hungry start-up strategy : creating new ventures with limited resources and unlimited vision / Peter S. Cohan
Material type:
TextPublication details: India Harper Collins 2012Description: 244 pISBN: - 9781609947743
- 658.11 COH-P
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
|
BITS Pilani Hyderabad | 650 | General Stack (For lending) | 658.11 COH-P (Browse shelf(Opens below)) | Available | 27037 |
Total holds: 0
Cohan focuses on six key start-up choices : setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change, explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.
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