Microtrends squared : the new small forces driving the big disruptions today / Mark Penn and Meredith Fineman

By:

Penn, Mark

Contributor(s):

Fineman, Meredith

Material type: Text

TextPublication details: New York Simon and Schuster 2018Description: 413 pISBN:

9781501191824

Subject(s):

DDC classification:

303.4973 PEN-M

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Books	BITS Pilani Hyderabad	300	General Stack (For lending)	303.4973 PEN-M (Browse shelf(Opens below))	Available		36798

Total holds: 0

Ten years after his bestseller Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture. Mark Penn has boldly argued that the future is not shaped by society's broad forces but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America. His bestselling Microtrends highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of internet dating to the recent split within the Republican Party. Today, the world is in perplexing upheaval, and microtrends are more influential than ever. In this environment, Penn offers a necessary perspective. Microtrends Squared makes sense of what is happening in the world today.

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