There’s never been a better time to be an entrepreneur. The market is flush with capital, and the internet and emerging technologies have lowered costs and nearly levelled the playing field. The Indian digital ecosystem is ready to explode. The romance of the start-up story fills media column inches.

But, for every new venture that made it, there are numerous others that didn’t. The untold story of the successes is that every one of them almost didn’t make it. Each one had a near-death experience, almost shut down, almost sold itself too short—in short, almost ‘blew it’.

How I Almost Blew It talks to some of India’s biggest entrepreneurs—Sanjeev Bikhchandani (Info Edge and Naukri.com), Deep Kalra (MakeMyTrip), Deepinder Goyal (Zomato), Ashish Hemrajani (BookMyShow), Sahil Barua (Delhivery) and Girish Mathrubootham (Freshworks) and others—to tell stories that shock, reveal and inspire. Quick-thinking, astute decision-making and—occasionally—sheer dumb luck is what stood between them and the abyss. These heart-stopping stories of near-fiascos are industry wisdom, yes, but also critical life lessons.

In the book, Sidharth Rao narrates the tales of the start-up industry titans. The industry leaders covered in the book include:

SANJEEV BIKHCHANDANI (Info Edge India - Naukri.com)

KUNAL SHAH (FreeCharge)

MURUGAVEL JANAKIRAMAN (Bharat Matrimony)

AJIT BALAKRISHNAN (Rediff.com)

ANUPAM MITTAL (People Group)

ASHISH HEMRAJANI (BookMyShow)

BRIJESH AGARWAL (IndiaMART)

JITENDRA GUPTA (Citrus Pay)

DEEPINDER GOYAL (Zomato)

DEEP KALRA (MakeMyTrip)

PRADEEP KAR (Microland)

SATYAN GAJWANI (Times Internet)

RAJESH JAIN (IndiaWorld)

SAHIL BARUA (Delhivery)

ALOK MITTAL (JobsAhead.com)

R. RAMARAJ (Sify)

GIRISH MATHRUBOOTHAM (Freshworks).