Bollywood boom : India's rising soft power / Roopa Swaminathan
Material type: TextPublication details: India Penguin Books 2017Description: 221 pISBN:- 9780143429180
- 791.4309 SWA-R
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Books | BITS Pilani Hyderabad | 790 | General Stack (For lending) | 791.4309 SWA-R (Browse shelf(Opens below)) | Available | 34681 |
Bollywood is bold, beautiful and happening.
And it’s happening now.
The world is feeling the impact of Bollywood like never before. From the Oscar-nominated Lagaan to Bajrangi Bhaijaan to Ae Dil Hai Mushkil, Bollywood has come a long way since the watershed Dilwale Dulhaniya Le Jayenge and the UK Top Ten debut of Kuch Kuch Hota Hai. Where earlier it was in Russia, East Europe and Africa that Raj Kapoor and Amitabh Bachchan enjoyed a devoted fan base, today the entire world is as entertained by the three Khans as by the international stars Irrfan, Priyanka and Deepika.
In Bollywood Boom, National Award–winner Roopa Swaminathan opens a window to the spectacular success of Bollywood in the twenty-first century and its direct contribution to India’s rising soft power and influence. Using extensive research, a compelling argument and fun anecdotes, Roopa shows how Bollywood not only brings to the country real income through trade and tourism, but also enhances its global standing.
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