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21.
Definitive book of branding / edited by Kartikeya Kompella by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Sage Publications 2014
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 KOM-K.

22.
Creating value : the theory and practice of marketing semiotics research / Laura R. Oswald by
Material type: Text Text; Literary form: Not fiction
Publication details: Oxford Oxford University Press 2015
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 659.1 OSW-L.

23.
Brand desire : how to create consumer involvement and inspiration / Nicholas Ind and Oriol Iglesias by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Bloomsbury 2016
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 IND-N.

24.
Pinterest power : market your business, sell your product, and build your brand on the world's hottest social network / Jason Miles and Karen Lacey by
Material type: Text Text; Literary form: Not fiction
Publication details: India Tata McGraw Hill 2013
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.872 MIL-J.

25.
Marketing and branding : the indian scenario / S. Ramesh Kumar by
Material type: Text Text; Literary form: Not fiction
Publication details: India Pearson 2013
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 KUM-S.

26.
Handbook of brand relationships / edited by Deborah J. Maclnnis, C. Whan Park and Joseph R. Priester by
Material type: Text Text; Literary form: Not fiction
Publication details: India Yes Dee Publishing 2009
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 MAC-D.

27.
Create a kick ass brand : give your business a world famous identity / David Tyreman by
Material type: Text Text; Literary form: Not fiction
Publication details: India Jaico Publishing House 2017
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 TYR-D.

28.
Crushing it : how great entrepreneurs build their business and influence- and how can, too / Gary Vaynerchuk by
Material type: Text Text; Literary form: Not fiction
Publication details: New York Harper Business 2018
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.872 VAY-G.

29.
Rebuild : how brands in India overcame crisis and emerged stronger, better, wiser / Ramya Ramamurthy by
Material type: Text Text; Literary form: Not fiction
Publication details: India Hachette Publishers 2018
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 RAM-R.

30.
Brand management : principles and practices / Kirti Dutta by
Material type: Text Text; Literary form: Not fiction
Publication details: India Oxford University Press 2012
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 DUT-K.

31.
Creating powerful brands / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace by
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: India Routledge 2011
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 CHE-L.

32.
9 Brand Shaastras : nine successful brand strategies to build winning brands / Jagdeep Kapoor by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: India Response 2009
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 KAP-J.

33.
Brand identity breakthrough : how to craft your company's unique story to make your products irresistible / Gregory V. Diehl by
Material type: Text Text; Literary form: Not fiction
Publication details: India Rupa Publications 2019
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 DIE-G.

34.
9 timeless nuggets : essential marketing for the young and ambitious / Bharat Bambawale by
Material type: Text Text; Literary form: Not fiction
Publication details: India Penguin Random House 2020
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.8 BAM-B.

35.
Obsessed : building a brand people love from day one / Emily Heyward
Material type: Text Text; Literary form: Not fiction
Publication details: India Penguin Books 2020
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 HEY-E.

36.
Experiment-driven product development : how to use a data-informed approach to learn, iterate, and succeed faster / Paul Rissen by
Material type: Text Text; Literary form: Not fiction
Publication details: New York Apress Media 2022
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.575 RIS-P.

37.
Brand wars : combat strategies for Indian brands / Rajiv Gupte and Anand Limaye by
Material type: Text Text; Literary form: Not fiction
Publication details: India Sage Publications 2021
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 GUP-R.

38.
Perfect pill : 10 steps to build a strong health care brand / Gaur Chaudhari by
Material type: Text Text; Literary form: Not fiction
Publication details: India SAGE Publications 2020
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 362.1025 CHA-G.

39.
40.
Innovation secrets of Steve Jobsinsanely different : principles for breakthrough success by Carmine Gallo.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, N.Y. McGraw-Hill Education, 2014
Availability: Items available for loan: BITS Pilani Hyderabad (1).

Pages
An institution deemed to be a University Estd. Vide Sec.3 of the UGC
Act,1956 under notification # F.12-23/63.U-2 of Jun 18,1964

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