Marketing for growth : the role of marketers in driving revenues and profits / Iain Ellwood

By:

Ellwood, Iain

Material type: Text

TextLanguage: ENG Publication details: India Profile Books 2014Description: 210 pISBN:

9781846689055

Subject(s):

Marketing
Profits
Product Management
Customer Relations Management
Target Management
Turnover (Business)

DDC classification:

658.8 ELL-I

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Books	BITS Pilani Hyderabad	650	General Stack (For lending)	658.8 ELL-I (Browse shelf(Opens below))	Available		24200

Total holds: 0

"Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can plan an equally important role in how revenues translate into profit"--

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